Italy’s most exclusive branded beach clubs

Even as the elite retreat to their stunning private holiday villa rentals in Italy, the rising phenomenon of beach clubs, now vibrant extensions of luxury living, draws them off the beaten path to savor their seaside escapes in style. Italian beach clubs are increasingly becoming the destination of choice for discerning seaside lovers. As the demand for elevated relaxation and premium services continues to grow, these coastal retreats are setting the standard for unforgettable summer escapes. Over the years, exclusive beach clubs have evolved into havens of comfort, gourmet dining, and indulgent amenities designed for ultimate relaxation, including private cabanas and serene wellness areas.

Aperitivo by the beach

Now, top-tier brands are elevating the experience even further, bringing their signature aesthetics and high-end services to the shore. Offering tailored wellness rituals and beachfront fashion boutiques, these beach clubs are becoming immersive expressions of lifestyle, elegance, and Italian excellence. So, while planning to unwind in the perfect luxury villa for rent, explore this selection of branded beach clubs in the best coastal destinations of Italy that embody elegance and exclusivity.

Phi Beach Club by Guess, Porto Cervo
Phi Beach Club, situated in Sardinia near Porto Cervo, merges Mediterranean luxury with Guess’s bold blue and white style. Custom loungers, cushions, and umbrellas feature striking monochrome patterns that complement the dramatic cliffside setting. Guests indulge in a Dom Pérignon experience curated by Michelin-starred Chef Giancarlo Morelli, elevating every moment with refined taste. With vibrant music events and panoramic sea views, the atmosphere is pure sophistication.

Phi Beach Club by Guess

Bagni Fiore by Dior, Portofino
Bagni Fiore in Portofino redefines coastal luxury with an exquisite collaboration with Dior. Vibrant Dior prints and elegant bamboo accents transform every corner into a stylish sanctuary. Guests indulge in bespoke spa rituals and gourmet Ligurian cuisine by the sea. The iconic beach club becomes a living canvas of timeless elegance and refined Italian flair. This partnership elevates the art of seaside leisure to unparalleled sophistication. Every detail whispers exclusivity, crafting an unforgettable experience for the perfect summer retreat in Italy.

Bagni Fiore by Dior 

Panama beach by Borsalino, Tuscan Coast 
Panama Beach Club in Versilia epitomizes refined seaside luxury along the Tuscan coast. Known for its elegant ambiance and impeccable service, it’s the perfect retreat for those who appreciate timeless style. Borsalino, the iconic Italian hatmaker, brings its heritage of craftsmanship and sophistication to the club, offering curated experiences and exclusive accessories. With sun-soaked terraces and chic design, every detail reflects Borsalino’s dedication to quality and elegance. Guests also savor a gourmet menu that celebrates fresh local flavors, completing an unforgettable day by the sea.

Panama Beach by Borsalino

Alpemare Beach Club by Andrea Bocelli, Tuscan Coast 
Unlike the others, Alpemare Bocelli Beach Club is not dressed by a famous brand, but it’s the exclusive property of the one and only Andrea Bocelli, who curates every high-end experience. Nestled between the Tuscan Sea and the Apuan Alps, this secluded haven invites guests on a romantic getaway surrounded by golden sands and the scent of maritime pines. The elegant garden, adorned with fine Italian design and art installations, sets a serene atmosphere where relaxation and exclusivity reign. Guests can indulge in exquisite cuisine and live a serene night under the stars. Alpemare, winner of the title “Best Beach-Club in Italy” 2024 and 2025, is not only a special destination but an intimate celebration of refined Italian charm and heartfelt hospitality.

Alpamare Beach Club by Bocelli

Arienzo Beach Club by Guess, Positano
Marciano by Guess at Arienzo Beach Club in Positano embodies effortless luxury along the Amalfi Coast. Nestled in a tranquil bay, it offers a refined retreat away from the crowds, seamlessly blending natural beauty with sophisticated style. Signature Guess details, such as custom loungers, towels, and cushions in warm terracotta and soft beige tones, create a chic, inviting atmosphere that complements the Mediterranean landscape. Guests indulge in premium services, from authentic local cuisine to expertly crafted cocktails, all while enjoying breathtaking sea views.

Arienzo Beach Club by Guess

Il Riccio Beach Club by Dior, Capri
Il Riccio Beach Club in Anacapri perfectly blends Mediterranean charm with Dior’s signature elegance. Nestled near the iconic Blue Grotto, it offers stunning sea views and Michelin-starred dining. Guests can access the beach club by reserving a table at the restaurant, with sun loungers available, subject to availability. The exclusive Dioriviera pop-up boutique elevates the experience, featuring iconic Dior patterns on beach huts, cushions, and umbrellas. Natural bamboo and brass details create a seamless harmony with the coastal surroundings. This collaboration makes Il Riccio a must-visit destination for lovers of luxury and style.

Il Riccio Beach Club by Dior

Caffè Caso by Armani, Capri
While it’s not a beach club, Armani makes a striking entrance in the vibrant heart of Capri’s Piazzetta with a bold new collaboration. Partnering exclusively with Caffé Caso, one of the historic cafés lining Piazza Umberto I, Armani’s iconic style comes alive in soft palm leaf motifs of delicate light blue and white, adorning cushions, tablecloths, and umbrellas. The elegant contrast with natural wood captures the essence of timeless fashion meeting Capri’s irresistible charm. This unique partnership is a true celebration of sophistication in the island’s most beloved gathering spot.

Caffè Caso by Armani

Get in touch with our villas specialists and start planning your perfect high-end vacation on the exclusive beaches of the Italian coast. Let our top-notch concierge team craft an Italian seaside experience perfectly tailored to you, while you enjoy a private retreat in one of our luxury coastal villas for rent.