The best places to shop luxury in Italy

Via Montenapoleone, Milan
Milan’s Via Montenapoleone is synonymous with luxury, style, and exclusivity. Nestled in the heart of Milan’s “Quadrilatero d'Oro” (Golden Rectangle), this street has earned its reputation as one of the most fashionable shopping districts in the world. A walk down Montenapoleone feels like entering a temple of haute couture: here, fashion houses like Gucci, Prada, and Versace stand alongside international icons like Chanel and Louis Vuitton. The boutiques’ artfully curated window displays invite passersby to step inside for an unforgettable retail experience.
Whether you’re seeking the latest fashion-forward pieces or timeless Italian classics, Via Montenapoleone is a destination that promises elegance, refinement, and unparalleled craftsmanship. And for a truly elevated shopping experience, some boutiques offer private appointments, personal stylists, and even after-hours access.

Pro Tip: End your shopping day with a quiet aperitivo at Caffè Cova, an historic Milanese coffee house beloved by fashion insiders.
 
Via Montenapoleone, Milan 

Via Condotti, Rome
Rome’s Via Condotti is where Italian grandeur meets Roman elegance. Just a stone’s throw from the Spanish Steps, this historic street is lined with high-end boutiques, each housed in strikingly beautiful, centuries-old buildings. As you wander, you’ll encounter Italian staples like Bulgari, which opened its flagship store here in 1905, as well as boutiques by Valentino, Dolce & Gabbana, and Max Mara.
This stretch of street, flanked by storied palazzi, is a sight in itself and encapsulates Rome’s unique allure—an intoxicating mix of art, history, and luxury. Shopping here feels like an affair of the heart, where style is woven into the spirit of the Eternal City.

Pro Tip: Visit on a weekday morning to avoid crowds and take in the quiet charm of the Spanish Steps before they become a bustling attraction.
 
Bulgari, Via Condotti

Via de' Tornabuoni, Florence
Florence’s Via de' Tornabuoni is as much about history as it is about high fashion. Known for its Renaissance architecture and elegant palaces, this street is Florence’s answer to high-end shopping. Some of Italy’s most luxurious brands—Salvatore Ferragamo, Gucci, and Roberto Cavalli—have their roots in this city, and their flagship boutiques are must-visits.
There’s something truly special about shopping on Via de' Tornabuoni, where the buildings themselves are as captivating as the goods inside. After perusing boutiques, step into a Florentine café for a glass of Chianti or wander along the nearby Arno River for an enchanting view of Ponte Vecchio.

Pro Tip: Stop by the Museo Salvatore Ferragamo, located within the Ferragamo flagship, for a unique blend of fashion and art history.
 
Museo Salvatore Ferragamo, Florence

Calle Larga XXII Marzo, Venice
In Venice, luxury shopping takes on a surreal edge on Calle Larga XXII Marzo. Surrounded by winding canals and charming bridges, this shopping street offers a glimpse of Venetian elegance. Here, you’ll find the crème de la crème of Italian and international luxury brands, from Fendi and Valentino to Cartier and Bottega Veneta.
Shopping on Calle Larga XXII Marzo is an intimate experience, allowing visitors to savor luxury in a city famous for its artistry and refinement. As you browse, make sure to soak in the unique atmosphere that Venice offers—there’s something magical about spotting a luxury boutique nestled amid ancient Venetian architecture.

Pro Tip: Just steps from Piazza San Marco, this street is the perfect place to start a luxury-filled day, ending with a private gondola ride at sunset.
 
Calle Larga XXII Marzo, Venice

Via Camerelle, Capri
Capri’s Via Camerelle is perhaps the most glamorous shopping street on any Italian island. Known for its relaxed yet exclusive charm, Via Camerelle offers an idyllic blend of beachside elegance and luxury retail. Boutiques from Dolce & Gabbana, Chanel, and Pucci line this picturesque avenue, along with local Capri designers who specialize in breezy, Mediterranean-inspired fashions.
Walking down Via Camerelle, it’s easy to slip into Capri’s world of coastal glamour. The azure Mediterranean gleams just beyond, and the scent of lemon groves mingles with the soft sea breeze. Here, luxury shopping is a serene affair—a perfect blend of sophistication and seaside beauty.

Pro Tip: Capri is famous for its custom sandals, so don’t leave without ordering a pair handcrafted by one of the island’s artisan shoemakers.
 
Dolce & Gabbana, Capri

Corso Venezia, Milan
Back in Milan, Corso Venezia offers a unique shopping experience that combines luxury with Milan’s rich architectural heritage. This elegant boulevard, with its neoclassical facades and landscaped gardens, is a destination for discerning shoppers looking for something a bit more eclectic. Here, you’ll find chic boutiques by emerging designers, upscale Italian brands, and refined menswear stores.
Corso Venezia is where Milanese high society goes to shop, and it retains an air of understated elegance. Unlike the glitz of Via Montenapoleone, Corso Venezia’s luxury is quieter, offering a refreshing change of pace for those who appreciate Milan’s more refined side.
 
Pro Tip: Take a break at the Villa Necchi Campiglio, a 1930s villa-turned-museum, for a taste of Milanese high society and a fascinating look at Italy’s Art Deco heritage.
 
Corso Venezia, Milan